How to Make Great Video Content for Social Media
Having a strong social media presence is vital in marketing your business. To take your posts to the next level, integrate video content into your posting schedule for more engaging and personal material. With major platforms like TikTok, Instagram, and Snapchat continually gaining in popularity and members, video content is a strong marketing strategy for targeting viewers, building your brand, and gaining business. The following tips will help you learn how to successfully leverage video content.
Create A Plan
Before you start recording, take the time to plan what type of content you want to share and when you want to post. Having consistent, thought out video content is a great strategy for capturing viewers, building followers, and getting noticed across the internet.
Start by deciding how many videos you are capable of filming each week. To save time, choose one day a week and film them consecutively. This allows you to schedule your content in advance to ensure you stay on track. Select the days of each week you want your videos to go live and stick with a theme. On Mondays you can share information about you, your team, or your company. Wednesdays can feature a service or product you offer. Fridays can highlight real client or customer testimonials. By creating a plan, you are more likely to follow your schedule and ensure consistent video content is going live across your social media platforms.
If you’re unable to commit to multiple videos each week, start with one. Any video content is beneficial and starting somewhere will put you on the track to upping your social media game.
Utilize Bullet Points
Rather than creating full scripts, make bullet points of what you want to talk on during your video. Reading full scripts can tend to come off as robotic and awkward. By using bullet points, you have an organized list of your talking points and you’ll likely sound more natural and fluid. Bullet points also give you the opportunity to talk more in the moment as you aren’t reliant on a script which is more difficult to go outside of.
Ensure your bullet points are relevant to your message’s goals to get your point across in a succinct and captivating way. Try to focus on one main message for each video and create bullet points based on that message. Since you have such a short time to hook your viewer, it’s important that your message is clear and obvious, not hidden between multiple thoughts and ideas. The more secure you are in your message and delivery, the more likely viewers will be engaged in your content.
It’s also beneficial to keep your content current. Focus on recent news within your business or newer services you offer. One of the benefits of video content is you can film anywhere at any time to keep your message fresh and applicable to your current team, business, and offerings.
Remember, no one is more passionate about your business than you. If you sound nervous or unsure when recording your video, that will come across to viewers and they’ll be more inclined to keep scrolling. Bring the passion you have for your business to your videos and viewers will have more confidence in you and your services.
Keep It Short
Although video content is an engaging alternative to static posts, don’t overdo it. You want to keep your videos around 1-1.5 minutes so you don’t lose your audience’s interest. This also means you need to ensure your message is strong and you are able to get the point of your video across in that timeframe.
With videos, you have an opportunity to hook viewers with your message with a personal and professional means rather than relying on your audience to read a content based post that they are more likely to scroll past or skim without fully interpreting your goals.
Add Your Branding
Once your video has been recorded, take the time to add an intro and outro slide with your branding and business information. Including these slides add an easy level of professionalism and provide you additional brand recognition. If the video allows, try adding subtle background music to help transitions flow more smoothly.
Ensuring your video is branded for your business helps create a consistent message while tying together each of your posts. The more times a viewer is to see your branding, the more likely they are to think of you and reach out if they are in need of your services.
Create A Solid Description
Optimizing your video with a thoughtful title, description, and keywords will help ensure your content is reaching your desired audience. A fully optimized video is beneficial to SEO, or search engine optimization, which goes hand in hand with your social media and overall online presence.
Utilize hashtags that are related to your business and video content to help your ideal audience find your post more easily. Spend a little time to research appropriate hashtags and their search volume to ensure you are utilizing the best strategy possible.
Always end your description with a call to action. Whether you are inviting viewers to learn more with a link to your website or leading them to a contact form to request a consultation or for more information, giving your audience something to act on will help drive conversions for your business. Without this simple strategy, your content is no more than something to watch and then scroll on past.
No two platforms are made equally. Be sure your video is optimized for the specific platform. Some social media channels allow different levels of linking, tagging, and captioning. Ensure you are familiar with each platform, what they allow, and update your post as needed for the best results.
Maintaining an active presence on social media is crucial in today’s marketing game. Take your presence to the next level with video content to boost your brand and presence. By following these simple steps you are on your way to a more powerful social media timeline.