Imagine you have just landed a customer! Well done! They have used your product or service and they were satisfied. But after, they go back to the store or look for a service again, but they choose another product over yours!
2. Let your customers know you have social media
Your customers will never find your social media accounts if they don’t know where they are! Even if they know that you have social media accounts, your customers need to know there is value in following you.
3. Take content quality seriously
Good content makes great social media accounts. But, when you post bad content the consequences may be worse than you expect.
4. You’ve been the expert, now be a teacher
YouTube, Facebook, Instagram TV, Twitter links, and Blogs are all places that people will go to learn things. They may want to learn something new, or about something they are already familiar with.
5. Encourage user-generated content for your Brand’s social media accounts
People love when they see their pictures and videos shared on other accounts. When you encourage user-generated content for your social media, you get a chance to acknowledge dedicated customers in public.
6. Make posts that people will engage with
Having good content, flexing your expertise, and using user-generated content is often not enough. To really capitalize on your social media, you need to do more to encourage engagement.