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Chapter 6

Make a click an opportunity


People act differently when they see an opportunity in front of them. Viewers are more likely to become customers when they think they are getting a good shake on a deal. When your customers believe that clicking your link is an opportunity instead of a purchase, you can expect more sales from your ads.

Present your ad as an opportunity by utilizing strategies like:

– Offer discounts on your ad

– Add a countdown on your ad for limited time offers

РOffer discounts for sharing ads with friends or on social media 

– Make a discount available for a limited number of people

– Offer prizes or rewards

– Enter customers in a sweepstakes for buying through your ad

The opportunities are endless!