As a seasoned business owner, or even a fledgling, by now you should already know a thing or two about advertising. You already know that the more a customer sees you, the more likely they are to make a purchase from you.
2. What is Snapchat?
Snapchat is a social app used primarily by GenZ (AKA Zoomers) and millennials. It is an image and video messaging app that allows you to share media that will ‘self-destruct’ in up to ten seconds.
3. Define Your Campaign Goals
Snapchat is the place to be if you’re trying to market to young, hip women. With that in mind, defining your marketing goal is the most important part of the process when it comes to utilizing Snapchat.
4. Choose Your Snapchat Ad Format
There are several types of ads you can run on Snapchat. We aren’t going to get into all of them. Instead, these are the ones that seem to work the best for most businesses and that won’t cost you a half a million to run.
5. Create a Sense of Urgency
Urgency works well with any audience. However, it works even better with the younger generations. If you want your campaign to motivate users to act, use a sense of scarcity and urgency to your advantage.
6. Test Your Content
You should already know about how to use A/B testing. Even in Snapchat, specific elements of your ad should be split and tested separately with all results carefully tracked so you can measure the difference in engagement.
7. Competitor Tracking
This is a paid feature available from Snapchat that is worth its weight in gold. With this feature, you can spy directly on your competition—and trust us when we say, they are looking right back at you!
In order to run a successful Snapchat campaign, you must first define your advertising goals and budget.