While there have been no reports of any heads actually exploding while trying to figure this stuff out, if you’re just embarking into the world of Social Media Marketing, you probably think it doesn’t seem that far-fetched.
2. Social Media, Like your Crazy Uncle, Isn’t Going Away
Social Media as we think of it now is a bit more recent. The first social media website, Six Degrees, was created in 1997. Remember them? You could upload a profile and make friends with other users, just like Facebook.
3. Social Media Marketing Terms You Need to Know
You’ll see lots of words thrown around in the Social Media world. This can be somewhat confusing – particularly as some of these terms (like organic, engagement, impression, and reach) have completely different meanings in our non-virtual lives.
4. Decisions, decisions…my Facebook LinkedIn an Instagram to Twitter – WhatsApp with THAT?!
In order to even begin a Social Media campaign, you need to decide the main goal of your message. Is it just to introduce yourself to the public, to build what’s called “Brand Awareness”?
5. Patience, Grasshoppa
If you’re too young to remember the old TV show “Kung Fu,” then you probably don’t have a clue what that means. Google it.
6. If We’d Told You EVERYTHING, We’d Still be Writing
We hope we’ve shed some light on what can seem a daunting and confusing endeavor. Of course, these are just the basics – we’ll dive more in-depth on a number of these topics in future ebooks.