1. Lengthy Entry Forms
How many times have you seen a landing page that asks you for everything but your blood type? Neil Patel suggests that less is better and only ask for information that you need!
2. Too Many Offers
What’s interesting to know is that MarketingSherpa did research on landing pages and found that 48% contained multiple offers.
3. Unknown Purpose (Intent)
Landing pages are designed to get users one step closer to becoming a customer…but if they are unclear of why they have landed on your page they will be less willing to buy.
4. Weak Call To Actions
Your copy should use a more personal approach such as highlighting the benefits rather than features to get your audience to act immediately.
5. Pointless Visuals
Visuals are a huge component of landing pages. They pique interest, inspire, and help develop a sense of trust between your brand and the user.
6. Ad and Landing Page Disconnect
The theme of your ad and landing page should be consistent with one another…or, in other words, your ad and landing page should display the same message.
7. Slow Loading Time
Studies show that pages that take longer than 2-3 seconds to load will result in a loss of 50% or more visitors. All of that hard-earned work in creating your landing page will have been for nothing.
8. No Social Proof
When customers see that someone else has benefited from your product they will be more willing to buy! In recent studies by Neil Patel, it was found that over 70% of customers look at product reviews.