1. Setting up Pixel for Shopify
First of all, you’ll need to open two windows to work in. In the first window, get into your Facebook account and go to the Ads Manager. In the second window, go into your Shopify account and click into the ‘Online Store Preferences’ section.
2. Ad Analysis
When you’re just starting out in advertising on Facebook, they do not have any date they can analyze for optimization. At this point, the most important thing is to build brand awareness so Facebook can gather the information they need to really get your ad return rate up.
You have the ability to construct your own dashboard in Facebook Ads, so here are a few things you need to take into consideration when constructing it. There are a number of tabs you can select and as as you go along you will no doubt find some of the other tabs highly useful.
4. Interest Bidding
Interest bidding is the single most important thing you can do to build your brand awareness on Facebook. It has the biggest impact on sales—but no matter how much you pay for Interests, if they do not have anything to do with what you are selling, you are only throwing your money away.
When you are first starting out on Facebook ads, if you have never run any other advertising ads online, it is important that you not take for granted that you fully understand your demographics. Do not make assumptions about the age, gender, or even the location of your audience.
6. Ongoing KPI
An ad that worked last month may slowly or suddenly lose its appeal. For this reason, it is important to stay on top of your ads and not rest on your laurels. The most important KPI of all is your Cost Per Click, or CPA.