Your Social Media Guide to Giving

Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email With the holiday season fully upon us, we tend to reflect on our good fortune and are more giving towards others. With holiday gatherings, Black Friday and Cyber Monday deals lasting much longer than one day, it is the perfect […]

How to Make Great Video Content for Social Media

Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email Having a strong social media presence is vital in marketing your business. To take your posts to the next level, integrate video content into your posting schedule for more engaging and personal material. With major platforms like TikTok, Instagram, and […]

5 Tips to Utilize Your Social Media for Business

Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email In this day and age, everyone knows social media marketing can make or break your brand. It’s imperative you have a social media presence to stay active and relevant, however it’s also vital to know your strategy and build a […]

7 tips to write captivating Instagram captions

Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email Although Instagram is predominantly a visual platform, its textual element – the captions – are almost as important as the visual itself.  If a stunning visual can make the users ‘slow their scroll’, a well thought-out caption can keep them […]

How to leverage your social media as branding tool

Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email Branding is an essential component of any business that wants to find its feet in the competitive environment of modern markets for just about any product or service.  With the advent of social media, there was a drastic change in […]

Snapchat marketing for business: 6 pro tips to promote your brand on Snapchat

Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email Gone are days when Snapchat was just a playful app for mobile-obsessed teenagers. Now, that the platform is amassing over 158  million daily users, marketers and brands are getting curious too. But because Snapchat is so drastically different from the […]

13 tools to streamline Twitter workflow and supercharge engagement.

Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email Over 330 million people use Twitter every month. With such a massive user base which keeps growing day by day, it is hard to deny its immense marketing potential.   To harness this potential to its full capacity, you need to figure out […]

What is TikTok and how to use it for business marketing

Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email Unless you have been living under the rock for the past 3 years, chances are you have heard of TikTok. This video-sharing mobile-only platform has made some serious waves in the first few years of its launch in 2017 – […]

How to convert your social media traffic: 7 pro tips from Yado

Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email Did you know that social media traffic accounts for over 30% of web referral traffic to websites on the world wide web? Impressive, isn’t it?  What’s not so impressive, however, is how much of that traffic avalanche actually converts into […]

7 tips and tactics to grow a successful community with Facebook group marketing

Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email If you manage a Facebook Business Page, you’ve probably noticed a significant drop in the organic reach of your posts. This is due to the changes Facebook made to its algorithm making it more difficult to hit the same reach […]