A guide to creating a personal brand on LinkedIn
Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email A personal brand has been an important part of the digital marketing conversation since 2008. And there’s a pretty good reason for it: people don’t like to do business with other companies, people like to do business with other people. A […]
The beginner’s guide to social media content planning.
Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email Planning your content in advance is essential for maximizing the payoff from your social media marketing efforts. A social media content plan will help you keep consistent with your posting strategy, stay up-to-date with the trending topics, and simply keep […]
5 tips on how to work with social media algorithms to maximize reach and engagement
Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email Remember those good old days when you’d just go online, scroll down your social media feed and see all the posts in reverse chronological order? Those simple days are long gone. These days social media networks run on algorithms that […]
How to create data-driven marketing personas for your content strategy
Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email Creating marketing personas is a fantastic technique to help businesses connect with their audience, help them produce more customer-oriented communications, and ultimately, convert more sales. In this post, you will learn how to conceptualize and develop audience personas to inform […]
10 Ways to Instantly Improve your Instagram Feed
Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email If you want to improve your social media presence, you should start with Instagram. Small improvements can quickly take your channel from ho-hum to exciting and engaged. Insta-users are passionate about liking and sharing the right content, and just about […]
Quora: Two Paths to Outstanding Results
Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email If your niche or industry involves being an authority on a given topic, Quora might be right for you. Quora is a fast-growing website that allows millions of users to ask and answer questions. Many of the people answering are […]
How to utilize social media to benefit your business website
Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email Since the birth of social media, it has transformed from being a few apps on our phone that we check occasionally, to the must-have technology that the public really can’t seem to live without anymore. With that, the way we […]
5 Ways to Get More Clicks on Your Email Marketing Campaign
Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email Thousands of emails from various companies, people, and brands are sitting in my mailbox as I type this blog. For most of these messages, they will remain unopened until I ‘spring clean’ my digital media and eradicate them from existence […]
6 Powerful Ways You Can Use Instagram Stories to Build Your Business
Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email In 2016, Instagram stories launched and gave marketers an entirely new way to engage their audience. Currently, with over 500 million daily users, Instagram stories are a great way to engage your current customers. In addition to entertaining your existing audience, […]
7 Ways to Conquer Social Media—In 10 Minutes or Less a Day
Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email No one knows better than the people at Yado.io just how much work goes into running a social media campaign. It can be a total pain…extremely confusing…overwhelming. There are so many different platforms out there—with more popping up almost every […]