fbpx

5 Ways to Get More Clicks on Your Email Marketing Campaign

Yado Team – Social Media Marketing
19 February .  5 min read

Thousands of emails from various companies, people, and brands are sitting in my mailbox as I type this blog. For most of these messages, they will remain unopened until I ‘spring clean’ my digital media and eradicate them from existence in my inbox. For many of those marketers, the thought of audience members deleting their emails is tragic.

Luckily for you, you can avoid becoming one of those disappointed marketers and instead create emails that your audience will want to read, not delete, by utilizing these top email marketing tips.  

Get Your Timing Right

Did you know that the time of day you send your email can affect the number of clicks and opens your emails revive? According to recent studies, the best day of the week to send an email is Tuesday, and the best time of the day to send that email is at 10 am. 

This is because emails get opened more on Tuesday than compared to any other day of the week.

However, it is crucial to note that this is a general study and may not apply to your specific audience. Due to this reason, you should always test out other key times that may better suit your audience. 

To do this, test out how many clicks your email campaigns get by running them on different days and times of the week. For example, studies found Tuesday at 8 pm, Wednesday at 2 pm, Wednesday at 8 pm, Thursday at 10 am, or Thursday at 8 pm to be other times that garner high click through rates. 

Perhaps you could test email marketing campaigns at all of these times and see which day and time get the best engagement from your audience. Each brand is different, so make sure you always test generalized marketing statistics to determine whether or not they apply to your specific audience. 

In addition to this, there are even certain times that are ideal for breaking certain news. Do you have something positive to say? Share that positive messages in the morning. Most of the time, people wake up happy and excited to start a new day, so they will be better suited to listen to positive news. On the contrary, wait until the evening to send a negative message to your audience, as those tend to be accepted better at nighttime. Just make sure to include a solution to the negative news, so your audience will not feel hopeless. 

 

Always Write an Engaging Subject Line

 The subject line is the first part of the email that your audience will read, so it better be good. If the subject is not intriguing to the audience, they will not click on it, and your email marketing efforts will be wasted. 

There are three types of subject lines that will help pique your audience’s interest and get you clicks. You can use Curiosity Subject Lines when you want people to be intrigued enough by the subject so that the click on the email to find out more. An example of this is a recent American Eagle email I received that read, ‘How much are YOU going to save?’ 

Another subject line you can use is called Benefit Subject Lines, which clearly state why the reader should open the email, and why doing so will benefit them. An example of benefit subject lines would be social media engagement businesses titling their email subject  ’10 ways to gain more followers’. 

Lastly, there are Scarcity Subject Lines, which prey on your audience’s FOMO, that is, the fear of missing out. The point of these subject lines is to make your audience feel as though if they do not read the email, they are missing out on something. An example of this would be titling a subject line ‘Hurry! Christmas Sale Ends Today’.

Keep the subject line short

 When writing subject lines, you will also want to stray away from being too wordy. Instead, try to keep subject lines to about six to ten words maximum. Not only are short subject lines more comfortable to read in general, but they will also be optimal for mobile consumption. Since the majority of emails are read on mobile devices, this tip will help you make sure your hard work is not lost on handheld systems. 

Use Odd or Specific Numbers in Your Subject Lines

Research shows that grouping information into parcels of three or five can ‘help people absorb the information better.’ In addition to this, odd numbers seem more authentic than a ‘top ten’ list because many people believe that fluff was added to flesh out the post. However, even if you choose to use even numbers, make sure that you never round up your digits. If people are expecting ten tips, but you only provide 9, they’ll think you are a liar. Try using odd and specific numbers in your subject lines rather than using the same-old ‘top ten’ list we have seen over and over again. 

Add a Personal Touch to Your Email Messages

‘One size fits all’ is not a phrase used to describe email marketing campaigns anymore. Research has found that emails with a personalized subject line are 26% more likely to be opened than those that do not. Take advantage of this statistic and start segmenting your email campaigns. Separate your audience into areas of different interests and then send each of those groups emails with subjects catered to their interests. This is a fool-proof way to pique specific groups’ interests and garner more attention in your business from your diverse audience members. 

Additionally, you can use people’s names in the subject line to garner a higher open rate. A study by the Stanford Graduate School of Business found that personally addressing the email recipient increases the probability of an open by 20%. Be careful, though, as people can get burned out by this tactic if you use it too often. 

Conclusion

While email marketing can be difficult, these tips can help give your email-campaigns a little boost. By writing engaging subject lines, personalizing emails, and sending messages at the right time, you can increase your open clicks and gain a larger following.

Want to learn more?

How to Earn Customer Trust When You Have Low Sales

Yado Team - Social Media Marketing 2nd April .  5 min read When new customers visit your site, they know nothing about your brand, your products, or your business. In order to try and get to know your business better, the new viewers will likely look for product...

Six Common Social Media Mistakes Your Business Should Avoid

Yado Team - Michelle Petty 1st April .  5 min read Social media is an ever-changing trend that can be incredibly daunting to some.  It may seem like there are a million mistakes just waiting to be made and it can certainly be scary to put your business out into the...

Top Platforms to Market your Photography Skills

Yado Team - Taylor Bushey 27 March .  5 min read If you’re taking photography more seriously than a simple snap of a picture on an iphone, then you should find a few great places to highlight your hard work. Photography is a tough skill to adapt, so your work deserves...

Recent Posts

How to Earn Customer Trust When You Have Low Sales

Yado Team - Social Media Marketing 2nd April .  5 min read When new customers visit your site, they know nothing about your brand, your products, or your business. In order to try and get to know your business better, the new viewers will likely look for product...

Six Common Social Media Mistakes Your Business Should Avoid

Yado Team - Michelle Petty 1st April .  5 min read Social media is an ever-changing trend that can be incredibly daunting to some.  It may seem like there are a million mistakes just waiting to be made and it can certainly be scary to put your business out into the...

Top Platforms to Market your Photography Skills

Yado Team - Taylor Bushey 27 March .  5 min read If you’re taking photography more seriously than a simple snap of a picture on an iphone, then you should find a few great places to highlight your hard work. Photography is a tough skill to adapt, so your work deserves...

Making a splash on social media as a small business

Yado Team - Michelle Petty 27 March .  5 min read Sometimes running a small business can feel like being a little fish in a very, very big pond. This can be especially true when speaking in terms of social media. Facebook alone reports that there are roughly 80...

How Different Colors Affect Your Online Marketing

Yado Team - Social Media Marketing 26 March .  5 min read Marketing your products online is an art – in art, we need colors, and we need to use them correctly. Through the information you’re offering your potential buyers, the way that you present that information is...

Promoting your Music Career on Social Media in these Easy Steps

Yado Team - Social Media Marketing 20 March .  5 min read Music is an essential part of daily life. It sets the mood for events. Sometimes it’s the main event. Most importantly it can bring people from all different walks of life together to enjoy the sound and each...

Successful Marketing Tools for your Food Instagram Profile

Taylor Bushey - Social Media Marketing 18 March .  5 min read Instagram with all its glam and glory is actually one of the hardest social media accounts to set yourself apart from other profiles with similar content. The food category specifically is a tough area to...

How Often Should I Update My Social Media?

Yado Team - Social Media Marketing 18 March .  5 min read This isn't only a question that the businesses of the world struggle with, but just about everyone. The answer really depends on what kind of social media you're using; and yes, it does mean that you can't...

Four Social Media Platforms & How They Can Help Your Business

Michelle Petty - Social Media Marketing 18 March .  5 min readWe live in a digital age in which social media pages are often as important, if not more important, than actual company websites. The benefits that come with running a successful social media presence are...

Top marketing Tricks to Utilize on Twitter

Taylor Bushey - Social Media Marketing 18 March .  5 min readTwitter is one of the main three social media platforms to use when it comes to marketing your business or yourself. However, the challenge on Twitter is how to really get your message across in 280...

Bitnami