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5 sure-fire tactics to explode your brand awareness on social media

Yado Team – Social Media Marketing
12 December .  5 min read

Social media continues to be a mighty marketing force for brands of all sizes,  business models and industries. However, this force is not easily subdued, especially when it comes to gaining brand awareness.

According to the latest Sprout Social report, brand awareness is the most sought-after “raison d’être” of SM marketing, with 70% of marketers choosing this option.

These findings are hardly surprising since building brand awareness is also the most challenging social media marketing endeavour a brand could possibly embark upon. People are not going to automatically know your brand after landing on your social media profile or even purchasing your product. You have to work for it to earn it. And for that you need a strategy. 

In this post, we have highlighted 5 social media tactics that are specifically geared towards building brand awareness. 

Optimize your profiles for recognition

Just like you can’t possibly begin walk before you learn how to crawl, you can’t have brand awareness before you have brand recognition. This is just a logical unfolding of things when it comes to branding. First, people recognize your brand when they see it (recognition), next they know it at the top of their heads (awareness). So, it follows that if your goal is to build brand awareness, you have to work on your brand recognition first.

Make sure to optimize your social media profiles in a way that makes them not only informative but also… uniquely yours. From social bios to color palettes to the tone of voice in your captions, these elements will determine whether people recognize you. Once they do, it is only a matter of time when they will know your brand even when they are not prompted with brand-relevant stimuli such as logos and iconic color themes.

Check out how Zappos has a clean logo on their iconic lilac background and a cover image that matches it in both color and concept.

They also keep up with their lilac theme on other social profiles. That’s brand recognition marketing it in its purest form. 

Hashtag your way to brand awareness

While each network has its own hashtag peculiarities and best practices, hashtags are a holy grail of brand awareness on just about any platform. Hashtags make it easier to search for your posts and expose them to the audience that wouldn’t have seen them otherwise. Moreover, hashtags make sure that you posts are seen by a higher proportion of your target audience i.e. the people that are actually interested in your content. 

Also, consider creating your own brand hashtag. Contrary to the popular misconception, smaller local businesses can benefit from their own brand hashtag just like big, already popular brands. A brand hashtag can go a long way when it comes to building brand awareness. Fans can tag their posts with your brand hashtag thereby exposing your brand to the audiences that you wouldn’t have access to otherwise. 

Check out how the athlelic clothing brand Lululemon encourages their fans to tag their posts with the hashtag #thesweatlfe. 

There are over a million posts hashtagged #thesweatlife resulting in massive bonus points for their brand awareness since those posts will also seen by their fans’ followers.

Tag others to get them talking

Tagging (@ mentioning) is another killer brand awareness tactic because it only takes a second yet it takes effect pretty much instantly. 

Whenever you mention someone in your captions, they immediately get a notification making them more likely to engage with your post by liking, commenting or even tagging someone else. 

Besides, tagging gives you an excellent opportunity to let yourself know to other players in your niche or industry. 

A great example of a brand who is killing it in terms of brand awareness with the tagging strategy is Starbucks. The company regularly regrams brand-relevant user-generated content and tags the source account in the captions.

Run contests, giveaways and competitions

A contest with a chance to win a prize or get featured is a classic brand awareness strategy and it works every time. Simply publish the conditions of your contest on social and let the games begin. Contest posts tend to get a massive amount of @mentions as people are eager to share in the competitive spirit with their friends and family. 

To get your creative juices flowing, here are some contest ideas that can work for virtually any niche or industry:

Follow and like for a chance to win a prize.

Bonus entry for each friend you tag

Share a piece of user-generated content for bonus entry

Repurpose your content

Content repurposing is another common strategy of building brand awareness on social. The great thing about it is that you don’t have to create content from scratch, you only have to adapt it in accordance with the best practices of the social platform for which you are repurposing it. 

Before you embark on content repurposing, it is important to identify where it is likely to make the most impact. To this end, some preliminary research into your target audience can go a long way. 

Identify other social platforms where your target audience is hanging out and repurpose your posts according to the algorithm and best practices of the corresponding social network. For instance, you could pull out quotes from your top-performing facebook posts or instagram captions and share them in the form of an image on Twitter where you only have 140 characters to work with. 

The Final Word

Figuring out what works best for you when it comes to building brand awareness for your brand takes a fair bit of experimenting, but the payoff is well worth it.

By following the principles outlined above, you will slowly but surely establish yourself as a brand that is not only recognizable when it is seen, but also that sticks out in the minds of your customers when it is not.

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