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How to Sell on Instagram; 7 Proven Tips

Yado Team – Social Media Marketing
27 November .  5 min read

Instagram posted 1 billion active monthly users and 500 million active daily users in 2019, making it the third most popular social media app today. Only Facebook (2 billion) and YouTube (1.9 billion) performed better.

These numbers make IG (as it’s popularly known) one of the best marketing platforms. Up to 80% of the platform’s users follow a business/brand. Additionally, 200 million of these users visit a business profile once a day. It’s a marketer’s dream!

How to Start Selling on IG

Owing to the massive business potential, Instagram is already home to more than 2 million advertisers, according to Sprout Social. These businesses use every possible tactic to win leads on the platform. 50% of the companies, for example, create an Instagram Story every month.

Hashtags, Live videos, IGTV, and Shoppable feeds are other marketing avenues available to marketers.
You, too, can start generating leads and converting sales using these avenues. Or, if you already do, there are several other sales opportunities on the platform you can use to ramp up your profits. The following are seven proven tips to consider.

1. Create a Business Profile

If you didn’t know, Instagram now has separate profiles for personal and business accounts. If you intend to use the platform primarily as a platform to sell products, you need a business profile, not a personal profile.

The business profile offers several advantages over personal profiles. For one, you’re able to add vital information to your profile, including your business address, website link, phone numbers, and contact information. Secondly, business Instagram gives you access to Instagram Insights, a built-in analytics tool for IG that provides users with stats and data on their campaign
performance. Finally, a business profile also gives you access to CTA buttons that users can click to call/email you and story links so you can direct users to products and landing pages.

To create a business profile on Instagram, begin by creating an active business Page on Facebook. Then, connect your Facebook business page to your IG account. Go to your profile and select “Options” from the main menu. Tap “Switch to Business Profile” and select the Facebook account with which you’d like to associate the account.

Once you’ve linked the two accounts, you’ll be asked to choose a category for your profile and review your business contact information. Then, click “Done” to finish up.

2. Embark on a serious content campaign

With the business profile up and running, the next step is to boost engagement with valuable content. Quality content helps keep eyeballs on your profile for longer. It also makes it easier to find your profile/products when users search for items on IG. Above all, you can use content to demonstrate your authority and build trust with your followers.

There are three areas you need to focus on. First, make sure to optimize your profile bio. Your bio is the first thing users see when they land on your profile. Since it takes two-tenths of a second for these users to form an opinion about your brand, you must make a strong first impression in that bio.

Secondly, post lots of quality photos and videos. Over 100 million IG users create or watch a video every day. The trend today is post images with product tags, publish multi-image posts, and invest in moving images such as GIFs and Boomerangs.

Finally, use hashtags and stories to get found and boost engagement. For hashtags, we recommend heading to Discover>Search>Tags to find relevant hashtags for your niche. For Stories, we recommend adding links to your landing pages. Don’t forget to use arrows, stickers to make sure everyone notices the link.

3. Use the URL link in the bio to generate more leads

The truth is that Instagram doesn’t want you directing users to other platforms. That’s why the platform restricts outbound links as much as possible. However, all business profiles are allowed one clickable, outbound link in the bio section. We recommend that you take maximum advantage of the link.

Begin by editing the URL link. Copy the link of the page you’d like users to visit and paste it in the URL area. It’s advisable first to shorten the link using Bit.ly or Google Shortener. Then, refer users to the link. IF you’ve seen marketers and brands mentioning “link in bio” in their posts, that’s exactly what you need to do too.

Make sure everyone who comes across your promotional posts knows that there’s a link in the bio. Since circumstances change pretty much every time, ensure to change the link accordingly, depending on your current campaign. When promoting a new product, remove the old link and replace it with the link to the new product.

We also recommend adding a CTA in your bio to encourage users to click on the link. Something like “Shop Now” or “Follow the Link” would do nicely.

4. Use Instagram advertising

Thanks to ever-changing Instagram algorithms and heightened competition on the platform, gaining leads and conversions organically on IG has become very difficult.

Today, organic posts reach between 2-7% of your followers, with the numbers guaranteed to reduce as your followers increase. The only way to get around this challenge is to start using Instagram ads.

The great news is that you don’t have to spend money you don’t have. You can kick off an Instagram ads campaign with as little as $100. Moreover, you get to choose how much you’re willing to spend per ad, where you’d like the ads to be seen, and how long you want the ad campaign to run. You can also choose the objective of the ad campaign e.g., reach, app installs, or brand awareness.

There are several ad types to choose from, including photo ads, video ads, carousel ads, slideshow ads, and stories ads.

You start creating ads for your campaign, tap “Promote” within the Instagram app. But this approach severely restricts your reach and options. The better approach is to set up your campaign in the Facebook Ads Manager.

5. Use Instagram Shopping to Move Physical Products

Instagram Shopping has had an enormous impact recently. The only problem is that you can’t use the feature if you sell services.

You need to be selling physical goods. The shopping posts look like organic posts. But, when users “tap to view products,” product names and prices are revealed!

Even better, when the shopper clicks on one of the product images, a product details page emerges. The product details page typically contains the description of the product, product features, and a CTA.

Clicking the CTA takes them to the landing page where they can buy the product and check out.

Setting up Instagram Shopping is easy. As long as you have a product catalog ready to go on Facebook, all you have to do is enable product tagging. You can tag up to 5 products per product image and 20 products per carousel. When customers click “Shop Now,” they’re taken to your website to make a purchase.

Instagram Shopping comes with many other advantages, including access to manual targeting, where you can target your audience based on behavior, demographics, and interests. Your Shopping posts will now also reach more users on the newly-created Shopping channel found on Instagram Explore.

6. Use Instagram selling tools

You can also increase your Instagram sales by leveraging the many Ig selling tools. The tools are mostly third-party software designed to make your feed more shoppable.

One such tool is the Storefront link in the user bio. For marketers who might be encountering problems with Instagram Shopping, this is the way to go. You can build a shoppable storefront using a third-party app. The storefront has a link to a shoppable page that features the same design as your IG feed. When users tap on Storefront images, they’re directed to your e-store.

Selling via commenting is another worthy consideration. Here, users can purchase items just by commenting on a post. Soldly, for instance, allows you to upload product images and turns the images into shoppable IG posts. Users can but the products just by commenting “Sold” on a photo.

You can also sell via hashtags with an app such as Inselly. These apps use the same bio-URL-to- storefront method. The only difference is that brands can add hashtags that make it easy for shoppers to search for buyable content.

7. Leverage the power of influencers

Finally, you can also boost your lead generation and sales campaign by partnering with an Instagram influencer. A recent study by the Digital Marketing Institute shows that 70% of teens trust influencers more than traditional celebrities. It also shows that 49% of social media users look up to influencers for recommendations, while 6 in 10 follow the advice of influencers.

You could, therefore, reap big by investing in influencer campaigns. Aside from reaching new marketers, influencers help you build trust because users already trust the influencers. You’ll also benefit from increased brand credibility and improved industry reputation.

To get started with influencer marketing, begin by identifying potential candidates.

The ideal Instagram influencer is someone with a significant number of followers on IG and who specializes in your line of products or services. Once you find this person, negotiate, develop a schedule, and sign an agreement.

Remember that one doesn’t need to have one million-plus followers to be an influencer. On the contrary, some of the best partners are micro-influencers with single to double-digit followers.

Be sure that you’re getting value for money.

Over to You Now!

If you can implement all the seven tips above, the sky’s the limit. Up to 83% of IG users say they discover new products and services on the platform. One-third of these users have purchased an Instagram shopping feature.

Want to learn more?

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