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11 Best Comparison-Shopping Engines to Boost Ecommerce Sales

Yado Team – Social Media Marketing
27 November .  5 min read

Comparison shopping is the new trend in town. Before making a purchase decision, digital consumers are putting e-commerce providers side by side and comparing them based on several factors.

This trend is in line with the consumer culture of seeking the best possible deals. In one PPC Hero study, 74% of respondents said that it’s at least somewhat important for them to find the lowest possible price when purchasing goods, especially food, clothing, accessories, and household items.

As a result, a growing number of consumers always tend to comparison shop. In the PPC Hero study, 78% of respondents said they must comparison shop before making a purchase. Approximately 17% said they often compare prices from two or more stores.

Only 4% said they never compare prices. Although consumers use every possible method to compare prices, including visiting multiple e- stores at a go, comparison websites are currently the most preferred tool.

What is a Comparison Engine?

A price comparison engine is a website or application (web or mobile) for collecting product information, including pricing, from participating retailers and relaying that information to shoppers in a predetermined format for purposes of comparison.

The information is typically displayed on a single results page whenever a user does a relevant search. As such, users can compare details such as prices, shipping options, and the services of multiple retailers without visiting the websites of these retailers.

If a shopper is interested in a laptop, for example, a comparison engine will return several sellers of that particular laptop, alongside pertinent seller information, including price, discounts, and shipping dates. The buyer can then use that information to make a purchase decision.

How Price Comparison Engines Work for E-Commerce Retailers

If you’re an e-retailer, the most important thing to know is that comparison engines display your products alongside products from other brands and give buyers the chance to choose from the options based on the information you provide.

It can be a great way to win more customers, especially if you’re confident that your products offer better value for money. Additionally, comparison engines; Give you exposure: Volution.com did a survey last year, where 65% of online shoppers said they spend, on average, 15 minutes on a comparison engine when attempting to make a purchase decision.

Are suitable for branding: When you appear on multiple comparison engines and consistently perform well, consumers slowly begin to see you as a strong brand and a great option.

To start using a comparison engine, e-retailers are required to pay a certain fee. Then, you’ll be asked to submit important product information, including photos, URL, price, and description.

You’ll also need to provide a list of all the products you wish to have displayed on the
comparison engine search results. In most cases, the search results are ranked by price.

Top 11 Price Comparison Engines to Consider

If you’re interested, you can initiate the process of submitting your products to a comparison engine today. The following are 11 of the best engines to consider;

1. Shopzilla

Another extremely popular comparison-shopping website, Shopzilla welcomes more than 15 million unique visitors every month. The platform was first started in 1996 and lists millions of products. Some recent studies suggest that there are now more than 100 million products on the platform. The different product categories are priced differently, so come prepared.

It’s worth noting that Shopzilla recently partnered with Google Shopping, which means that products submitted to Shopzilla may now also find their way into Google Shopping. Shopzilla has a minimum bid of $4 for all products. Beyond that, there are three bidding levels to choose from.

2. Amazon Shopping

Technically speaking, Amazon isn’t a price comparison engine. However, marketers now have the option to register for what’s known as Amazon Sponsored Products.

Once registered, all you have to do is upload your products, and Amazon will use the information provided to create ads for your product. You’re required to set a budget. After your products go live, you’ll
be charged for every click.

Sellers register for the service via Amazon Product Ads and upload their products either manually or via FTP. The biggest advantage of the amazon “price comparison engine” is Amazon’s wide reach in the US. The company controls 49% of the US’ e-commerce market.

3. Price Grabber

Price Grabber compares prices, products, and offers weekly and monthly special coupons. The platform is currently used by over 20 million small businesses. Indeed, Price Grabber recently partnered with Yahoo! Shopping to show listings on the Yahoo Search platform. The comparison engine is most popular in the US, UK, and Europe.

Price Grabber comes with several advantages over rival price comparison engines. For one, the platform helps to develop credibility across multiple channels through third-party reviews and
ratings. Additionally, Price Grabber offers bidding options with no minimum bids.

The platform is owned by Connexity and is one of only a few comparison platforms that don’t charge a sign- up fee.

4. Google Shopping

Google Shopping is one of the best-known comparison-shopping engines globally. All products submitted to Google Shopping are displayed on Google search result pages as well as integrated with Google search ads.

Additionally, Google recently launched a benchmarking tool for product prices on the Shopping platform. Though still at the beta stage, the tool displays three metrics to help sellers see how they stack up against the competition. These three metrics are your average product price, benchmark product price, and a benchmark price difference, which is the difference between
the average and the benchmark price. You can join the Google Shopping comparison engine alone or through a comparison-shopping service (CSS) partner.

5. Price Runner

Price runner is another pioneer in the comparison-shopping space. Launched in 1999, it is currently the number one price comparison tool in the UK and is also doing well in the US and Australia. The site allows you not just to compare prices but also read authentic reviews from users so you can make the best purchase decision.

Price Runner has over two million products
from thousands of merchants spread across the globe.

Top categories on price Runner include Sound, Vision, Computing, Kids & Family, Phones, and Home Appliances. When you select a category, you’re taken to a list of subcategories. Price Runner is headquartered in London, UK, but also has physical offices in Sweden, Germany, and France.

6. Get Price

Most popular in Australia, Get Price is an easy to use price comparison engine. It currently has just over 3 million products from a few thousand sellers. The website records 1.5 million unique visitors every month. Get price is mainly thriving in the fashion sector, though it also boasts several subcategories of automotive accessories and home appliances.

Detailed categories and subcategories make the platform a favorite among shoppers and merchants alike. Uploading your products to the desired categories takes very little effort. Navigation is also seamless, with the light website design guaranteeing fast page downloads.

7. Bing Shopping

Similar to Google, the Bing search engine has a dedicated comparison-shopping engine. It is completely free for merchants and boasts less competition and a lower CPC than other price comparison engines. Merchants who use the engine also enjoy more granular control at the campaign and ad group levels.

Bing Shopping users also enjoy greater transparency, especially when it comes to targeting. Demographic functions, for instance, can be controlled at either the campaign or ad group level. Studies show that the Bing Shopping platform records 12 million unique visitors monthly.

8. ShopMania

ShopMania is currently available in over 30 countries and used by millions of shoppers
worldwide every month. Similar to many other comparison sites on this list, it runs on a pay- per-click model. Shoppers browse the categories they desire or conduct a search on the ShopMania portal, and whenever someone clicks on a product, the merchant pays a small fee.

There are a few requirements for a business to list products on ShopMania. For instance, the merchant must have a fully functional e-commerce store and be legally registered and operating. ShopMania currently works with Facebook Selling.

9. Shopping.com

Shopping.com started more than 20 years ago in 1998. Then, it was known as Papricorn. It is an E-Bay-owned platform. E-Bay actually started using Papricorn a long time ago when E-Bay was still called DealTime. Today, Shopping.com records 7 million visits every month and is regarded
as one of the best sources of sales-ready leads. It is most popular in the UK, Germany, Australia, France, and some parts of the US.

What makes Shopping.com different is that it’s easy to see your competitors bid. So, you can big higher or match the competitor’s bid to increase your chances of appearing in search results. Shopping.com results are entirely based on prices, with bids adjusted depending on the quality of traffic.

Which is your Choice?

There are many other price comparison engines out there, including price Me, Become, Pronto, BizRate, Buy Via, and Shop Savvy. Next Tag also used to be a great one, but the platform closed
its door towards the end of 2018.

If you’d wish to boost your brand awareness while also increasing the chance of getting more leads and customers, you should consider submitting your products to one or more of these engines. Since they charge per-click, there’s so much to gain.

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